Client
Akta Photography is a London-based photography studio and career development company offering professional headshots, song reels, voice reels, duologue reels, and monologue reels. Akta is committed to creating a fairer and more inclusive acting industry through initiatives such as Pay What You Can, removing financial barriers for performers from low-income backgrounds.
Goal
To achieve consistently low cost-per-lead across multiple service offerings while increasing direct service purchases through the website, particularly during high-demand periods such as Black Friday, without compromising accessibility or affordability.
Action
ForgeBrand partnered with Akta Photography to deliver performance-led digital marketing campaigns with measurable outcomes. We worked closely with Akta’s design team to produce high-quality image and video content, including brand videos and actor showreels, designed to engage and convert key audience segments.
We designed and implemented custom Typeforms and Facebook lead forms to streamline the lead capture process and improve user experience. Paid media campaigns were built and optimised to target specific demographics, consistently delivering cost-per-leads below £10 for services such as headshots and reels.
Alongside paid media, we supported website improvements, SEO expansion, and search engine marketing to increase organic visibility and traffic. We also implemented spam protection solutions to safeguard lead forms and ensure data quality, alongside comprehensive lead tracking and reporting systems to monitor performance and refine campaigns in real time.
In addition, we designed and executed return-on-ad-spend focused campaigns for key promotional periods, including Black Friday, driving direct service purchases and consistent online revenue.
Result
Akta Photography achieved cost-per-leads below £10 across multiple service categories while generating reliable revenue through direct website purchases during promotional campaigns. Enhanced creative assets and targeted advertising positioned Akta as a trusted partner for actors and performers.
The partnership strengthened Akta’s digital presence, improved lead quality, and supported their mission to make professional career development services more accessible, empowering performers from diverse financial backgrounds through sustainable, performance-driven marketing.