Client
The Tutor Surgery is a London-based tuition business operating across multiple locations, offering tailored educational support to students and families. They approached ForgeBrand to modernise their digital presence and strengthen their marketing performance.
Goal
To overhaul The Tutor Surgery’s website and digital marketing activity, improving user experience, increasing online visibility, and driving qualified leads through paid media, organic social, and SEO.
Action
ForgeBrand delivered a comprehensive digital transformation, beginning with a full website redesign. We conducted audience research to understand parent and student needs, then designed a modern, user-friendly, mobile-responsive website with clear navigation, persuasive copy, and compelling visuals that clearly showcased tuition services and benefits.
Alongside the website rebuild, we developed and managed targeted paid advertising campaigns across Google Ads and Facebook, conducting keyword research, demographic targeting, and ongoing A/B testing to optimise performance and improve return on investment.
We also implemented a cohesive organic social media strategy following a full audit of existing channels. This included content planning across Facebook, Instagram, and LinkedIn, blending educational content, success stories, promotional activity, and interactive posts to build engagement and community trust.
SEO formed a key pillar of the strategy. We carried out keyword research, optimised on-page content and metadata, implemented local SEO tactics to improve Google Maps visibility, and supported authority building through quality backlink acquisition.
Result
The Tutor Surgery experienced a significant increase in website traffic alongside improved engagement metrics, including lower bounce rates and longer session durations. Paid campaigns delivered a higher volume of qualified leads, driving increased conversions and revenue.
Organic social activity resulted in steady audience growth and stronger engagement, while SEO improvements led to higher search rankings and improved local visibility, helping attract more families across key service areas. The combined approach positioned The Tutor Surgery as a more visible, credible, and competitive tutoring provider, supporting long-term growth and customer satisfaction.